About

Hey, I'm Sammy. I created this blog as a place to develop my thinking around marketing (and other things).
Business Books I can't stop recommending
Pyramid Principle: Logical writing, thinking, and problems solving by Barbara Minto
7 Powers: The Foundations of Business Strategy by Hamilton Helmer
Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg
Superthinking: The Big Book of Mental Models by Gabe Weinberg
The Copywriter's Handbook by Robert W. Bly
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier
Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier
On Writing Well by William Zinsser
The Score Takes Care of Itself by Bill Walsh
Financial Intelligence by Karen Berman
Positioning by Al Ries
Designing Brand Identity by Alina Wheeler
Strategic Storytelling by Dave Mckinsey