About

Hey, I'm Sammy. I created this blog as a place to develop my thinking around marketing (and other things).

Business Books I can't stop recommending

Pyramid Principle: Logical writing, thinking, and problems solving by Barbara Minto

7 Powers: The Foundations of Business Strategy by Hamilton Helmer

Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg

Superthinking: The Big Book of Mental Models by Gabe Weinberg

The Copywriter's Handbook by Robert W. Bly

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier

Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier

On Writing Well by William Zinsser

The Score Takes Care of Itself by Bill Walsh

Financial Intelligence by Karen Berman

Positioning by Al Ries

Designing Brand Identity by Alina Wheeler

Strategic Storytelling by Dave Mckinsey